Welcome to AMIEE Association
Welcome to AMIEE Association
12
July
Samsung's latest flagship smartphones and wearables are now lighter, slimmer, and enhanced with AI features to attract high-end consumers. Pioneering the foldable smartphone segment in 2019, Samsung faces growing competition in this niche market. Canalys data indicates that Samsung’s share of foldable phone shipments fell from 81% in 2022 to 63% in 2023, underscoring the significance of this launch.
Despite rising material costs and maintaining stable prices for three years, Samsung has introduced a modest price increase. The Z Flip 6 is priced at $1,099.99, while the Z Fold 6 starts at $1,899.99, a $100 increase over last year’s models.
Samsung’s commitment to health monitoring is further exemplified by the introduction of the Galaxy Ring. Priced at $399.99, this smart ring comes in gold, silver, and black, featuring a titanium frame with 10ATM water resistance and an IP68 rating. At 7mm wide and 2.6mm thick, it’s designed to be slim and lightweight, weighing between 2.3 and 3g depending on the size. The Galaxy Ring functions as a health tracker, equipped with an accelerometer, optical heart rate sensor, and skin temperature sensor. It can monitor sleep, heart rate, and activity, while introducing new Galaxy AI-powered metrics such as Energy Score and Wellness Tips. The ring offers 6-7 days of battery life and comes with a unique, transparent charging case that holds 1.5 times the charge.
Industry analyst Jack Leathem from Canalys emphasizes the importance of AI-powered health and fitness features in wearables, noting that they are “core to attracting brand switchers in the premium segment” and crucial for differentiating Samsung from other smartwatch vendors. The Galaxy Ring is only compatible with Android phones running the Samsung Health app, with some features exclusive to Galaxy phones. A standout feature for Galaxy Z Fold 6 and Z Flip 6 users (soon to be available on the S24) is the ability to control the phone’s camera or dismiss alarms using a double pinch gesture on the ring.
While the Galaxy Ring shows promise in hardware design and ecosystem integration, its success will ultimately depend on tracking accuracy and consistent battery performance. Samsung’s expansion into the smart ring market, coupled with its enhancements to foldable phones and smartwatches, demonstrates the company’s commitment to innovating across the wearable and smartphone sectors. The new lineup of products, including the foldable phones, watches, and ring, will be available starting July 24 in South Korea, North America, and Europe, marking a significant step in Samsung’s strategy to innovate and compete in the high-end smartphone and wearable markets.
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